Tracking what your site visitors are doing is the first step toward a better return on investment
There are two key questions you need to ask in order to create more relevant marketing communications on your website, and in your emails:
* What are my vistors doing?
* What do their actions mean?
Many businesses’ marketing messages miss the mark because the people creating them do not have any idea what their visitors wants, needs and interests really are.
Of those who have an idea, most don’t know how those wants, needs and interests DIFFER from visitor to visitor.
In order to market to our site visitors successfully, we need to ask these questions, and pay attention to the answers.
The articles in this series will give you some practical hands-on advice as to how to make your marketing messages more relevant.
