AutoResponders: Work Smarter, Not Harder 3

Autoresponders for internet marketing

Targetted auto responders can ideally be used to cater to specific consumers in a particular niche.  You can even segment your lists further, to hone your messages even more precisely.

For example, if they buy from you, take them off one list, and put them on another, one that will give them more information about how to make the most of their product, or will encourage them to buy a further related product, for example.

Auto responders provide effective communication with customers and clients, as well as other staff and even family and friends, anyone you want to keep informed about your products and services.  They give an edge to your business, providing free advertising and getting your name or company more exposure.

In this whole scenario, you do get to work less and make more, and that is what everybody wants.  By working smarter, not harder, you have more time to grow your business in other ways.

Set up the autoresponder once, and start gathering names on a squeeze page. Mail to them regularly, at least once a week, with something meaningful to say.

If you are not selling your own product, but are an affiliate, use an autoresponder as a marketing tool.

One final word-they say the money is in the list. Don’t be fooled. The money is still in the person’s wallet. You have to figure out how to get it out of there and into YOUR wallet.

A well-designed autoresponder series of emails can do just that.

To get started today, research autoresponder services online, or visit Aweber

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.