Being an eBay PowerSeller is very different than selling a few items here and there. It requires different kinds of thinking, business structure and habits. Here is how to make your auctions sell and how to run your business effectively.
Effective Auctions – Tips on Images, Headlines and More
Don’t use all capital letters or words such as “ABSOLUTELY AMAZING PRODUCT” in your headline or subtitle. Instead, use keyword-rich headlines that tell the user exactly what your product is, with one or two adjectives if you wish. The reality is that users will look through almost every auction for the best deal or the best seller and you should convey an air of professionalism.
Your images need to be crystal clear. If you can, take original photographs of your products rather than using the same photos as everyone else.
Remember to do your competitive research. Know exactly who is selling similar products and the price at which they are selling those products. Find out how they are marketing their website, including what their headlines are and how their descriptions look.
Step Up Your Business Operations
Being a PowerSeller is completely different than selling a few items in your spare time. When you are not a serious business, you can afford to do things in a haphazard manner, but PowerSellers don’t have that luxury.
First of all, you will be listing many items, often at regular intervals. Make sure you have all your steps written down so someone else can eventually take over. Test out different kinds of automation services like Auctiva to see if it makes your life easier. Learn to work quickly and get a lot more done.
The same applies to packaging and shipping. If you are shipping dozens or hundreds of packages a week, you are going to have to systematize. Learn to use assembly-line-style systems to get things done quickly.
Learn to outsource. Your time is best spent on the activities of your business that will result in more money being made. Hire someone to do your packaging and shipping for you. Outsource the re-posting of your auctions. However, you should carefully monitor everything you have outsourced, since it is still done in your name.
Learning to be a PowerSeller means both learning how to create great auctions, as well as learning how to run a real business. To be a PowerSeller, treat your business as a real high-volume business. When you are ready to make the leap from eBay hobbyist to eBay PowerSeller, then make a commitment to yourself to really take your business to the next level.
