One of the powerful tools in online email marketing is to build an opt-in mailing list.
An opt-in mailing list is a database of people’s names and email addresses who have subscribed to an email list via a web form, giving that list owner permission to send them periodic emails on the topic they are interested in. It is also known as permission based marketing.
The best feature of the opt in list is the possibility of being able to communicate with people who are particularly interested in your product, service or organization.
There are do’s and don’ts in starting your opt-in mailing list.
In this article we will give you some of the most important tips to help you decide if email marketing at your site it right for you, and how to get started.
In our next sections, we will talk about the Dos and Don’ts of Opt in Mailing Lists
|
Capture Hidden Profits with Unlimited AutorespondersAWeber’s automated unlimited autoresponder follow up increases sales, lowers costs,
builds lasting customer relationships, and increases your
profits! Find out how with Unlimited Autoresponders. |
|
Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women. View all posts by jm
