DON’T
1. Add everyone who has ever emailed you to your list. Always ask permission first.
2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.
4. Mail too often. It can get annoying.
5. Be misleading in your subject line to try to get them to open the email. Just like a headline in a newspaper, your subject line should entice, but also make it clear what the communication is going to be about.
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Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women. View all posts by jm
