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Ecommerce is a trillion dollar industry and growing. It is therefore one which offers enormous potential for writers to make serious money from it.
The question you need to ask yourself is not, “Do I want to make the most out of ecommerce?” It’s, “How do I make the most out of ecommerce as a writer?”
In this pair of articles, I will explain how you can do that by taking advantage of the many ecommerce opps for to writers. Let’s get started with the reasons why you should write content for an ecommerce business.
Writing content for an ecommerce business
Ecommerce is one of the largest industries in the world, with global sales reaching $2.3 trillion USD in 2017 and predicted to rise to $4.9 trillion USD in 2021 – as you can see in the graph below:
Credit: Statista
With such a profitable market over 1 million ecommerce businesses in the US and Canada alone, ecommerce is an industry with money and plenty of companies able to pay for work. Ecommerce opps abound, if you know where to look.
Easy ecommerce opps for writers
As a writer there is some essential work you can do for ecommerce companies by writing some essential content for their website(s):
+ Product pages: Every ecommerce business sells products and each needs a page detailing their qualities
+ Category pages: These are mini home pages for the product groups for an ecommerce business
+ Blog: Blogs help drive traffic to websites. Traffic means business for an ecommerce brand. A well-written blog can make an ecommerce company a huge amount of money — and that makes a skilled writer a valuable commodity.
Make the most of the ecommerce opps for writers by getting in contact with one or more of the many companies looking for your work today.
SEO drives traffic and SEO is founded on great content
Search engine optimization, or SEO, is what ranks an ecommerce website in search engines and the higher it ranks the greater the chance of driving traffic to its online store and making sales. One of the reasons writers are so valuable to ecommerce businesses is that SEO is underpinned by good writing.
There are some basic principles to SEO copywriting that you need to bring value to an ecommerce business:
+ Create useful content
+ Write compelling copy
+ Bring value to your readers
+ Target specific keywords
If you can do these things then ecommerce opps are ideal for you as a writer. They can be a potential goldmine of work that could make you significant money. As of August 1, 2018, Google has been placing more emphasis than ever on SEO, looking for natural writing in “content clusters” that will provide the best information for searchers.
These clusters are related words and ideas that “signal” clearly what your content is all about. It shows that it is well-written because you are not “keyword stuffing,” using the same words over and over again in an attempt to get to the top of the Search Engine Results Pages (SERPs).
For more information on how to write SEO friendly content, check out the brilliant video below:
Further Study
If you want to learn more about Ecommerce, see the Ecommerce 101 Course
To learn more about SEO, see the course Top Online Tips and Tricks
Ecommerce opps
In part 2 of Why Ecommerce is a Great Business Opp For Writers, we will discuss other ways to make money as a writer through ecommerce.
About the Author
Victoria Greene is an ecommerce marketing expert and freelance writer who lives for helping her fellow writers get the financial reward for their skills. You can check out more of her work at her blog Victoria Ecommerce.
