Podcasting, the delay of information through audio, is a relatively new concept that can serve wonders for your business. If you are considering podcasting, there are several benefits to your business, providing that you utilize the technology to your advantage.
Rather than read an ad or watch one, your target audience will listen to you promote your business. People are generally looking for specific information and if your article or ad is not attention catching, you may just be skipped over. This is where your podcast will come in.
Using your voice can be an effective marketing tool. You can determine which words to emphasize and which tone of voice to use. In addition, your audience is hearing you – the voice of your very own business. Now, you are associated with your ad, which makes you more valuable. Podcasting also allows you to get your message across by telling your audience what you want them to hear. You can specifically emphasize any points, and even make more than one podcast that will target different users.
If you are in a service-based business, you can create advice clips for users to download from your website. Many people who do not want to be bothered to read will gladly listen to an audio clip. Oftentimes, people will understand material better if it is spoken by another, rather than reading something themselves that may contain technical jargon and possibly confuse them. Also, by using a podcast to share valuable information, you are showing your expertise in the field and encouraging listeners to hear your tips.
Podcasts are available in RSS (Real Simple Syndication), which means that your target user would not have to wait for you to upload the clip, they could listen to it real time as it is occurring. Your users will also be able to sign up for the feed so that any new clips that are added by you are instantly available! It doesn’t get any easier than sending new information right to your customer’s ears.
Even though podcasting is relatively new technology, it allows for a plethora of possibilities. You can record many different messages, including industry advice, and upload them to your personal website for instant access. Using podcasting is similar to broadcasting over the radio – you are reachable every single day.
