How to Energize Your Sales in Easy Steps
Whether you’re in need of fast cash or you’re ready to build your business and take it to the next level, there are sure-fire ways to energize your sales. Energizing your sales isn’t a one-step solution; instead it’s a full scale approach. Each area of your sales and marketing strategy can be used to energize your sales.
Your Email List
Create energy with your email list. Offer a free online learning series. Give away free downloads that offer value. Integrate promos, offers, and discount coupons in your email series.
Launch a New Product
One truly spectacular way to energize your sales is to launch a new product. Information products are often the easiest to create and they can offer the most value. If you’re “not a writer” and don’t want to write an eBook, consider recording a series of expert interviews or create a workbook. Announce the new product to your email list. Advertise it. Share the good news on your social networking pages.
Affiliates and Referrals
If you don’t already have an affiliate program or a referral program, create one. Put others to work making sales for you. If you do have an affiliate program, reinvigorate interest by creating a competition. Offer your affiliates additional content and promotional materials so they can make more sales.
Build Your List
Create a new promotion or update your existing promotion to boost your email subscribers. Consider partnering with others and promote each other’s giveaways.
Tweak Your Sales Copy
Make small changes, or big ones, to your existing sales copy and track the results. Often a small change can make a big difference in conversions. Tweak your ad copy too.
Upsells and Back End Offers
If you don’t currently have a process to upsell or make back end offers to your customers, create one. Often the best time to make a sale is right after someone has made the decision to buy.
For example, have you ever been in the store and ready to go to the register with your purchases when a sales person identifies a product that compliments the product you’ve already decided to buy? You’ve already committed to spending money and it’s easier to spend a little more for a complimentary product. Embrace that buying trigger and motivate more sales.
Content Commitment
Take a look at your content strategy. How can you amplify it for the next thirty to sixty days? What about a blog series? Can you go big and publish a case study or short report? What about article marketing or press releases? There are many ways you can go big with your content. Consider using PLR, ghostwriters, and guest writers to really create excitement.
Finally, take a look at your sales process. Do you have shopping cart abandonment issues? Can you provide better customer service or a more pleasant and memorable shopping experience? Improve your technology and systems so they support your success.
