How to Manage Your Online Reputation: Information for Intermediates
Starting a business online has become a hugely popular way to earn money and build a reputation as an expert in your niche or industry. The Internet also offers many opportunities to build up a small business from scratch, and market products and services online to what could potentially be a global audience.
Solo entrepreneurs and small businesses trying to build their brand need to use a variety of marketing methods in order to grab the attention of their target audience and create what is termed “buzz.”
Unfortunately, grabbing attention can be a double-edged sword. It can leave perfectly decent and ethical people and businesses vulnerable to the negative attack by others seeing to harm their reputation.
In this guide for intermediates, you will build on what you already know about:
+Why you need to manage your online reputation
+The most effective ways to manage your online reputation
+Where to get help in managing your online reputation
+Tools and tactics to use to manage your online reputation
and learn more about how to build a team to manage your online reputation and try to make it as bullet-proof as possible against aggressive competitors and dishonest or just plain bad-tempered and cantankerous online followers and customers.
If you’ve been struggling to make a name for yourself or your brand, it’s time to be even more pro-active about managing your online reputation, so you can grow your brand without hitting speed bumps every time someone tries to damage your business.
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Word Count=7,172
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Online How to Manage Your Online Reputation
Information for Intermediates
Table of Contents
What’s in This Guide
Introduction
1-What does an online reputation manager do?
2-The most damaging online reputation mistakes you can make
3-Creating an online reputation damage control strategy
4-Protecting your online reputation – the importance of privacy settings
5-How Klout can help you manage your online reputation
6-Effective ways to manage your online reputation
7-The best ways to respond to negativity online
8-Assembling your reputation management team
Conclusion
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About the Author
Joan Mullally is the author of more than 150 online marketing guides and courses.
