How to improve your email deliverability in a few quick and easy steps.
Here is a quick quiz for you:
Which of the following practices can assist with improving your email deliverability?
- Constructing proper HTML coding
- Having a text version of the email
- Writing Effective Subject Lines for the email
- Setting up a recognized “FROM” address
- NOT mailing from a free email service like Yahoo, Hotmail, or Gmail
- Making sure there is a high proportion of written text and a limited number of images in the email
- Making sure the email has a high proportion of written text and not too many hyperlinks
- Ensuring that your email has a low SPAM Assassin score
by checking its rating and following any advice given
The answer is ALL of them. These are just a few of the ways you can be sure that your email gets through to your prospects list.
Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women. View all posts by jm
