Remember that when a person is engaged in an internet search on Google or Yahoo, your prospective customer will probably only look at the first 2-3 listings in the search results.
Therefore, it does matter where your website appears in the search engine ranking. The higher the better, to get into the top spots, or at the very least, onto the first page.
Ranking is determined by a number of factors we will discuss later. For the moment, it is simply important to remember that you are aiming for the top 5 if you can get them, on keywords that aptly describe your product, service, or site.
It is the keywords that play an important role in SEO, and also in SEM (Search Engine Marketing, of which PPC is a component). These keywords are essential if you want your site to be found.
Another aspect of search engine results page ranking which helps determine your position on the list of results is linking. Linking from other sites to yours is considered a vote for your site. The more inbound links, the better.
Internal links to help visitors navigate the site are also viewed favorably by the spiders. One of the reasons for this has to do with keywords. The words used in the link also contribute to your overall ranking, so try to avoid the phrase “Click here now,” when constructing your links, or getting friends and faily to link to you.
The name of your site should reflect who you are, and the nature of the business. So should the url. It should be brief, catchy, and something you can easily pass along to friends and family. Make sure that every piece of business related correspondence, from business cards to invoices, has the url on it.
