Starting Up Your Effective New Marketing Campaign 1

Starting Up Your Effective New Marketing Campaign 1

Starting a new business or becoming an affiliate is one of the most exciting times of your life, especially at the thought of all the sales starting to come in.

However, there are certain steps you need to take once you have decided to try to go into business for yourself, and the key element is going to be marketing.

Marketing has been defined as the sizzle of the steak. However, if you sell too much sizzle, but don’t deliver enough meat, you might have some very unhappy customers.

If, on the other hand, you offer too little sizzle, you won’t leave them hungering for what you have to sell.

Your balance needs to be plenty of sizzle, and a juicy steak big enough to really tempt them, and also make them feel like they are getting real value for their money.

So, how can we do that? This series of articles will offer you some basic how-tos to help get you started with your new, effective marketing campaign.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.