Getting links back to your website is the number one most important factor to getting ranked well in the search engines. What are some link-building strategies that really work?
Get on Twitter and Facebook!
Though many of these links are no-follow links, the exposure will often get you in front of other people who will create permanent links to your website. Have a Facebook group or fan page. Also make sure the like button and the retweet button are both on all the pages that you want people to link to.
Link Bait
Create content designed to spread virally on sites like Reddit and Digg. What tends to do well on these sites?
* Infographics tend to get a lot of attention. Put a bunch of little-known statistics into one infographic.
* Slightly sarcastic content.
* Funny content.
* Content relevant to a news topic that these groups support. They tend to be more liberal than conservative, and also more technologically oriented.
Find Sites that Accept Guest Articles
There are many sites in your industry that depend on outside articles for their success. Do a Google search for terms such as:
* Keyword + “Submit an Article”
* Keyword + “Guest writer”
* Keyword + “Guest article”
and so on. Try to find websites that regularly host others and try to get an article on their websites.
Get Listed in Directories
Directories are one easy way to build a bunch of backlinks quickly. You can submit them by hand, or hire out the process very affordably in internet marketing forums.
Submit Press Releases
Send press releases to news services like PRWeb, PR Newswire and PR Leap. Some offer free press release services, though typically you will have to pay a small amount of money. These releases will almost definitely generate a handful of backlinks to your website. If your story is especially good, you may even get picked up by news media or a prominent blogger and get a high profile link.
Chamber of Commerce
One easy, high quality link is to get a link from your chamber of commerce. All you need to do is visit at your local chamber and register as a business. They will then put a link to your website from their high authority, high PR website back to your website.
Forums and Blog Comments
Forums and blogs are two easy places to get links. The most important thing to keep in mind with these link sources is that every post you make should be a high quality post, not a junk post designed just to get a link back. Write high quality responses in forums and blogs and include a link back to your website. You’ll build both your backlinks and your credibility in the field as you get more well-known.
There are many link-building techniques. While some work more than others, they all work to some degree. The most important thing is that you get out there, take action and start building links today.
