< ![endif]–>In marketing, and especially Internet marketing, branding is important to establishing the company identity and associations with it in the mind of the consumer.Branding is the result of an accumulation of experiences that consumers have with a particular company or product.
A brand creates associations and expectations among the products made by a company. The brand is a symbol for all of the information that is connection a company, a product or a service.
Branding can include a logo, font selection, color schemes and symbols that work together to create an impression of the values, ideas and personality of the company.
Branding has significant importance in Internet marketing due to the fact that the competition is huge. Having a noteworthy and unique branding strategy can help companies stand out in the vast online marketplace.
Individuals can also develop a form of personal branding, which can help establish credibility with their online customers and target a specific niche of people. For example, Oprah has branded herself in a number of ways, Martha Stewart, even Donald Trump.
