Direct Selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location. These products and services are marketed to customers by independent salespeople.
Depending on the company, the salespeople may be called distributors, representatives, consultants or various other titles.
Products are sold primarily through in-home product demonstrations, parties and one-on-one selling.
The most prominent example of direct selling is Avon products, or holding a Tupperware or Ann Summers party, but there are a host of other reputable direct selling companies out there.
The most reputable will be members of the Direct Selling Association (DSA) and adhere to their strict code of ethics.
Author: jm
Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business.
A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy.
One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women. View all posts by jm
