Why do Pay Per Click?
In a nutshell, PPC (pay-per-click) advertising will help you with yout internet marketing in the following ways:
1. PPC will deliver DIRECT and EXACT match search results for your offer
2. You will be able to start generating traffic immediately.
3. You will be able to start generating a database of potential leads immediately if you have an email capture and autoresponder system in place (such as Aweber) and you have an effective and appropriate call to action.
4. The ability to start generating customers and clients immediately if you have good sales copy on a rapid conversion landing page.
5. The ability to fine-tune your marketing efforts through the use of split testing and tracking thanks to the Pay Per Click data. If Items 3 and 4 are not working, you need to re-think your message. All Pay Per Click systems have detailed data on impressions, click through rates, and can help you determine cost per click and return on investment in terms of lead generation or actual sales at the site.
You can then use this information to continue with PPC, or even improve any and all of your print marketing material.