by Joan Mullally, Thomas Michaels and Martin Warner The recent changes to the layout of pages in Facebook have presented a challenge to online marketers in recent months, with users reporting a 53 percent reduction […]
Tag: customer loyalty
How to Convey Empathy to Your Customers in Your Marketing Messages
Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: “That guy understands my problems?” Conversely, have you ever seen a video, person or website and […]
How to Build Effective Customer Loyalty
Customer loyalty can make or break your business. A loyal customer isn’t just someone who will buy from you time and again. They will also publicly talk about your business, defend you against criticism, refer […]
Optimizing Your Website for Better User Experience
Webmasters often create websites using just their own sense of what users will want, and end up creating something that just isn’t very intuitive to use. On the other hand, webmasters who take the time […]
Building a Successful Customer Loyalty Strategy
Building a long-lasting profitable business means building customer loyalty that lasts. How do you get your customers to come back time and again? How do you get them to tell your friends about you? How […]
5 Reasons Twitter is a Powerful Marketing Tool 3
5 Reasons Twitter is a Powerful Marketing Tool 3 3. Everyone’s Doing It In many ways, Twitter is a social program more than it is a marketing one. You’ll find that using Twitter can help […]