How to Channel Passion and Enthusiasm in Your Marketing Copy

If you want to motivate your customer to take action, the best way to do that is to create a perception of action in relation to your brand. The way you communicate with your customers […]

How to Target Your Customer’s Motivations in Your Marketing Copy

Learning what your customer wants and needs is the first step to successful marketing.

Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

How to Make Your Marketing Messages More Motivating

Is Your Core Message Inherently Motivating? Your core message is what your message really says – underneath all the slogans, hyperboles and corporate-speak. It’s what people really remember. For example, let’s take a look at […]

How to Raise Your Professional Profile Through Public Speaking

Public speaking is one of the most powerful ways of improving visibility, getting more traffic and increasing your connection with your customer base. People often underestimate the power of public speaking. After all, isn’t it […]

Creating Your Personal Image Online

 How to Enhance Your Career Prospects by Building an Impressive Personal Profile Online by Evelyn Trimborn and Carolyn Stone If you are looking for a new job, or a better job, what will YOUR prospective […]

How to Raise Your Professional Profile Online

How to Raise Your Professional Profile Online

How to Create an Integrated Marketing Plan for Your Small Business

by Joan Mullally and Evelyn Trimborn Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day due to new websites and technologies being launched so frequently […]

Are You Ready to Go Global in Your Business?

Is your business ready for the mobile revolution? If it is, it’s time to start thinking more about going global.

6 Steps to Smartphone Success: How to Use QR Codes in Your Mobile Marketing

***WARNING*** Only buy this guide if you are SERIOUS about building your mobile brand and beating your competition at the mobile marketing game. In “6 Steps to Smartphone Success,” top Internet marketer Joan Mullally and […]

Success Strategies for Marketing Your Online Business Offline

  by Joan Mullally and Evelyn Trimborn Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist […]