Successful Word-of-Mouth Marketing

Word-of-mouth marketing can get people to talk about you and make it work for you and your small business. Word of mouth is one of the main ways that people learned about new business before […]

How to Build Effective Customer Loyalty

Customer loyalty can make or break your business. A loyal customer isn’t just someone who will buy from you time and again. They will also publicly talk about your business, defend you against criticism, refer […]

Insuring Your Business Properly

For just a few hundred dollars a month, you can protect yourself against a myriad of things that could go wrong in day-to-day business operations. What happens if a customer trips and falls, if you […]

How to Profit from Your Mobile Website

by Joan Mullally and Andrew P. Simon Mobile-friendly websites can be a unique money-making opportunity if you use them in your business to create all-new streams of revenue by taking advantage of what makes mobile […]

Mobile Marketing Minefields: 10 Main Mobile Marketing Mistakes and How to Avoid Them

by Andrew P. Simon and Joan Mullally ***Is YOUR website mobile ready?*** While over 70% of mobile phone users are now looking up information their handy little devices, recent studies show that less than 25% […]

How to Determine Who Is Visiting Your Website

Knowing exactly who is visiting your website can give you a lot of insight into the best ways to communicate with them. It can tell you which pages on your site people like and don’t […]

Building a Successful Customer Loyalty Strategy

Building a long-lasting profitable business means building customer loyalty that lasts. How do you get your customers to come back time and again? How do you get them to tell your friends about you? How […]

Outsourcing for Online Business Owners

If you own your own online business, it may be time to start thinking about outsourcing various tasks. Since some of the tasks that you are performing now may not be the best use of […]