How to Save Money to Achieve Your Financial Goals: Save Over $100,000 in 15 Years or Less

Learn more about the best ways to save money in a structured way in order to achieve your financial goals.

Effective Marketing Copy: Features versus Benefits

Your product’s features, no matter how revolutionary, are not what will sell your product. Features are simply facts. They carry no emotional weight. If you want to sell your product, you have to translate those […]

How to Boost the Emotional Impact of Your Website

If you want your website to get referrals, get people to come back and get people to buy, you need to make an emotional impact. Factual information on the web is useful for research, but […]

How to Convey Empathy to Your Customers in Your Marketing Messages

Have you ever seen a video, read a sales letter or seen a public speaker and thought to yourself: “That guy understands my problems?” Conversely, have you ever seen a video, person or website and […]

Top Ways to Save An Extra $100 Each Month

In this economy, most of us could use an extra $100 every month. While it might seem impossible given all the demands on your salary, it can be done if you are willing to get […]

How to Save $100 a Month to Help Achieve Your Financial Freedom

Learn how to take control of your own financial freedom.

JIM FRANKLIN

JIM FRANKLIN Jim Franklin is a journalist and writer on a variety of financial topics designed to help you make the most of your money. He is a regular contributor to a variety of blogs […]